Establish a “Culture of Compliance” that ensures the quality and value of the UFS logo:

• Makes achieving UFS logo certification the key measure of quality and ultimate goal of UFS product developers.
• Ties logo certification to passing a clearly documented set of tests verifying correct implementation of the UFS spec and assuring interoperability with other UFS products.
• Establishes a clear, fair and economical way for UFS products to be evaluated for compliance, provides confidential feedback useful for fixing problems and opportunity for re-evaluation of products.
• Facilitates continuous improvement of the compliance and enablement process and the UFS specification itself.

Enablement Initiatives:

• Robust standards
  Active in JEDEC to develop open standard
• UFS brand stewardship and management
  Logo development, marketing, licensing
  Broad partnerships with organizations/companies that connect our membership to the end user
• Compliance and interoperability assurance
  Compliance program leading to logo approval
  Certification and licensing of ATCs
  Management of interop and compliance plugfests
  Active in JEDEC to deploy open test specifications
• Startup assistance for system and module/device suppliers
  Seminars and tutorials
  Design kits and reference implementations
  Application information
• Education and awareness (supporters and consumers)
  Developer forums, e-seminars, special interest groups, web
• Stewardship of UFS
  Responsive to dynamic market and technical environment
  Drive evolution of standard and industry enablement programs
  Forward looking initiatives as UFS capability expands to mass storage applications