Establish a “Culture of Compliance” that ensures the quality and value of the UFS logo:

Makes achieving UFS logo certification the key measure of quality and ultimate goal of UFS product developers.
Ties logo certification to passing a clearly documented set of tests verifying correct implementation of the UFS spec and assuring interoperability with other UFS products.
Establishes a clear, fair and economical way for UFS products to be evaluated for compliance, provides confidential feedback useful for fixing problems and opportunity for re-evaluation of products.
Facilitates continuous improvement of the compliance and enablement process and the UFS specification itself.

Enablement Initiatives:

Robust standards
Active in JEDEC to develop open standard
UFS brand stewardship and management
Logo development, marketing, licensing
Broad partnerships with organizations/companies that connect our membership to the end user
Compliance and interoperability assurance
Compliance program leading to logo approval
Certification and licensing of ATCs
Management of interop and compliance plugfests
Active in JEDEC to deploy open test specifications
Startup assistance for system and module/device suppliers
Seminars and tutorials
Design kits and reference implementations
Application information
Education and awareness (supporters and consumers)
Developer forums, e-seminars, special interest groups, web
Stewardship of UFS
Responsive to dynamic market and technical environment
Drive evolution of standard and industry enablement programs
Forward looking initiatives as UFS capability expands to mass storage applications